Founded by Gosha Rubchinsky and Tolia Titaev, Rassvet (PACCBET) is a community of likeminded Muscovites bringing a new energy to the fashion, art, skateboarding & music scene in their city. This new generation of creatives work closely together to cultivate various projects with the objective of bringing their vision of modern street style to the world. The word Rassvet, meaning “sunrise”, illustrates this community’s common desire to highlight a new dawn in Russian youth culture.

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